Forget about the traditional idea of taping the newscast and calling it a day. KUJH-TV evolved into tv.ku.edu with online multimedia elements a few years ago. Now, KUJH-TV is stepping toward the online world again, but this time with YouTube. I've seen the progressions for almost 4 years now, and I have to say that some things are improving.
Seems just like yesterday former students such as Rahul Sharma were here. But now KU(tube) could keep alumni around longer than you think.Photo: Alex Wiebel
KUJH-TV now joins the likes of YouTube juggernauts such as: Boom Goes the Dynamite, Soulja Boy and now the greatest football finish ever. We now share the same home, but we also want others to check out our other home too, don't we?
So, what's the goal of putting KUJH-TV on the other tube as well?
- Strengthen the KUJH-TV brand
- Create traffic jams at tv.ku.edu
- Further online content development
Right now the most-viewed story on our KUJH-TV YouTube channel is about flu shots. It must be a hit if people other than relatives of our News & Information staff members are logging on to watch. Who knows what our audience totals are for the newscasts or if anyone watches at all. The point is that it's unknown for potential on YouTube and we aren't sure where this will lead us.
In the long run I think this will be beneficial for our overall multimedia product, but I'm still skeptical if this will actually help KUJH-TV or tv.ku.edu. Heaven forbid that we post something on YouTube that will either make us the laughing stock of the online world, infamous; or both.
Are you sure that posting a few bloopers is an entirely bad idea? Really bad and funny isn't as embarassing as boring and just kinda icky.
I disagree with Rick. If I were looking for a news job, I would rather be boring than bad. And anything that gets online stays there - for better or for worse.