Video Enhancements: Giving Editorials A Boost

People are always looking for ways to enhance themselves from botox and implants to Viagra to muscle boosters. So now the Internet is no different, except here people look for ways to enhance when and how they receive information. Blogs have given them the online lift they want.

But now, they want more. Vlogs have become the enhanced blog so to speak, giving audiences more with video augmentations. In the past two years, over 20,000 vlogs have developed, according to Mefeedia, a blogging directory.

Luckily, newspapers are slowly catching on with their own version of vlogging. With editorial vlogs, newspapers have the ability to tell a story in a new fashion and provide the extra "umph" to attract more people to their Web sites.

Editorial vlogs put a new online spin to newspaper editorials by boosting their message.
Photo: Sarah Hart

Let's face it. Newspapers have the most to lose, so they have to jump on the new-technology train as it passes by. Print readership is down with people turning to the Internet for news. Therefore, the logical answer is for them to adopt these changes, which could end up helping their bottom line.

When editorial vlogs are utilized best, the content of newspaper editorials enhances the written word. They provide a visual story to bring the text to life using pictures and video. You no longer have to use your imagination as you read to envision the grimness of Ohio's death prison or what the inside of Fire Station No. 9 really looks like, the vlog gives you it.

Editorial vlogs also get reporters to expand their reporting skills, to use their creativity in an innovative way. They strengthen a story. Video enhancements can not only revitalize the old style editorial pages, but they also give newspapers a boost in the right direction...longevity.