Now that the semester is over, I am catching up on some reading.Today, I searched poynteronline.org for "tv web sites." Not much out there, but I did find, "TV-News Sites Not Much to Look At?" by Steve Outing. It was dated March 2004, but I still believe it is relevant. After all, I haven't seen any major changes in TV web site designs in the last nine months.
Outing pleads to TV news executives, "Stop presenting to viewers and start involving them." Oh so very wise a statement, Mr. Outing. But, what does he mean? I hope that our new KUJH-TV web site will prove more interactive.
Outing also quoted blogger Cory Bergman, executive producer at KING-TV in Seattle, whose Lost Remote blog, "takes issue with the status quo of television. Technology is changing fast, and a new generation of TV viewers is demanding more." He's right, I think. TV viewers are demanding more (Or they will be soon). Things just can't continue like they are. TV and the Internet are more alike than they are different, in many respects. For example, they can both present text, still images, audio, and/or video. Both the TV and the Internet are "on demand" media. Although, until the arrival of TiVo, TV was more passive; whereas, the Internet has always been defined as "interactive."
sigh If we could only get our act together.
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